Get in touch

555-555-5555

mymail@mailservice.com

Marketing and sales prioritize AI and machine learning more than any other business department, yet they often struggle with how to scale and strategize the opportunities presented.

AI Strategy for Sales and Marketing, published in 2022 by Kogan Page, presents a framework for understanding how AI can boost customer centricity and sales by creating a connected strategy that delivers value both today and into the future. Supported by practical tips and advice throughout, it covers topics including personalisation, upskilling, customer experience for both on- and offline shopping channels and the importance of using AI responsibly to create consumer trust.

Original research and interviews with leading practitioners are featured alongside global case studies providing detailed insight into the various stages of the adoption journeys of organizations in a range of sectors, including Samsung, PwC, Rolls-Royce, Deloitte and Hilton. Written by a recognized industry expert, this book is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Available Now from Your Favourite Bookseller

Praise for

AI Strategy for Sale and Marketing

"AI is going to change the sales and marketing landscape immeasurably. King's well researched and clearly written book makes sure you don't get left behind!"

Tabitha Goldstaub, Chair, Government AI Council
“In this exhaustive book, Katie captures trends of AI and their impact on automotive, retail, finance, and other sectors. She explains how not to be threatened by it but how to use AI to your advantage. Anyone interested in the impact of AI should read this book.”

Martin Musiol, Data Science Manager, IBM
“King gives a lucid and engaging account that is ideal for non-technical professionals working in this field, setting out how AI has rapidly developed into an essential component of effective marketing and communications.”

Roger Taylor, Founding Chair of the Centre for Data Ethics and Innovation

Button
“We have now entered the AI era with almost all industries expected to be impacted by AI with “marketing” included but the reality is only a handful really understand what it means, how it works, or how it can be applied. This book by Katie King is a must read if you want to stay at the forefront of Martech.”

Alvin Foo, Co-Founder, NASDEX

Button
“A fascinating read on the application of AI in business with two critical business functions. It’s also interesting to read about creating responsible AI for future applications of the technology. An excellent and well thought out book well worth a solid read.”

James Rees, Managing Director, Razorthorn

Button
“The book binds how the sales and marketing teams can leverage the AI products being built. It covers how the economics of building these solutions look and how the personas can focus on the business impact. It gives a good overview of different industries working on their AI solutions and how they drive customer experience. One of my favorite sections in the book is driving AI Success with Trustworthy methods. A must-read for technical and business leaders in the AI space.”

Aishwarya Srinivasan, AI & ML Innovation Leader, IBM

Button
"AI is disrupting markets globally and raising critical questions about values and ethics in business. This book provides an incredibly useful and comprehensive survey of the current best thinking on the progress and application of artificial intelligence, especially within marcomms but more widely too. Katie King has created an invaluable reference work for anyone who wants to find out about AI's global progress in one single volume."

Dr. Jeremy Silver, Chair, Catapult Network, CEO, Digital Catapult

Button
“AI poses the most fundamental structural challenges of our era. Many changes will be highly positive, and will constitute a revolution in how the world works. This book by the world’s leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you’re thinking about the future, read this book”

Francis Ingham, Director General, PRCA and Chief Executive, ICCO

Button
"King's book "AI Strategy for Sales and Marketing" captures today’s world of data science, and the essential skills for marketers to embrace new technologies. I recommend that marketers and influencers get a copy of this book and explore new ways to connect with consumers through AI. Think about creating new-age augmented reality experiences with Apps, curating numerous content with the power of AI, and so much more."

Loth Makuza, Co-Founder & President of Public Relations Society of Tanzania (PRST)

Button
"This book contains practical and actionable checklists for sales and marketing executives to align AI strategies with real business outcomes. Katie King has an engaging style that helps readers build a business case and roadmap for AI for all industries!"

Peggy Tsai, Chief Data Officer, BigID

Button

The AI Strategy for Sales and Marketing

Book Launch Event

On 10 March, 2022, we celebrated the release of AI Strategy for Sales and Marketing with a launch event in central London at the new R² Factory, sponsored by Phrasee.

The focal point of the night was a series of fireside chats featuring the book's author Katie King and some of the book’s contributors, as well as some of the leading protagonists in AI and tech today. Thank you to Chris Cudmore (Kogan Page), Caroline Gorski (Group Director of R² Data Labs and CEO of R² Factory), Lord Clement-Jones CBE (former Chair of the House of Lords Select Committee on Artificial Intelligence and current Co-Chair of the All-Party Parliamentary Group on Artificial Intelligence), Anna Brailsford (CEO of Code First Girls), and Isabel Scavetta (alumna of Code First Girls) for sharing their insights!